
The story of Torrefazione Pe-Fè began back in 1973, when Ferrero Peciarolo, driven by tireless determination and a strong creative passion, decided to make his dream a reality. In a small premises in the historic center of Orte, the first coffee blends were born — the result of a resolve to create an excellent product, rooted in the understanding that only an artisan workshop could deliver the freshness and fragrance he so desired.
The year 1979 marked a significant milestone in the roastery’s growth, with the opening of a new retail shop. This important step was made possible thanks to the invaluable support of Ferrero’s wife, Laura Piersanti, and later through the tireless commitment of their children, Federico and Federica.
The family thus became the beating heart of the business, helping to spread the passion for high-quality coffee blends among an ever-growing base of loyal customers.
Fifty years of experience have shaped Torrefazione Pe-Fè, turning it into an undisputed point of reference for coffee lovers. Throughout this long journey, a deep knowledge of every facet of the coffee world has been a constant, keeping intact the company philosophy centered on quality and artisan craftsmanship.
Today, even more than in the past, Pe-Fè continues to be a story of family passion harmoniously intertwined with the art of roasting, offering customers the chance to savor the authentic taste of a coffee made with love and dedication.
Federico and Federica, driven by the same passion that inspired their father, joined Torrefazione Pe-Fè with enthusiasm. Their determination found expression in a constant commitment to perfecting the various blends and every stage of the production cycle. With great care, they have paid close attention to market developments and technological innovations, always respecting the quality and freshness that only an artisan company can guarantee.
Working alongside their father, they have helped shape the company’s future, strengthening through their expertise an ever deeper bond with the family tradition. Their active involvement has enabled Torrefazione Pe-Fè to remain at the forefront, adapting nimbly to the changing demands of the market without ever compromising its philosophy of producing coffee of excellence.
In a union of tradition and modernity, Federico and Federica have kept the artisan heritage alive, always ready to blend the knowledge of the past with the challenges of the present. Their forward-looking vision has allowed the company to grow without losing sight of the importance of offering customers the quintessence of quality, underlining the intrinsic value of a coffee produced with care and dedication.
Contacts
Caffè Pe-Fè S.r.l. Via Amerina, 1 – 01028 Orte (VT)
Phone: +39 0761 402751
Email: caffepefe@caffepefe.it
Website: https://www.caffepefe.it/
Social media:
Facebook: https://www.facebook.com/CaffePeFe/
Instagram: https://www.instagram.com/caffepefe/















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